Choosing dresses for your bridesmaids can be a tough task. You can either go down the route of buying ‘occasion wear’ from high street or designer stores such as Coast, Karen Millen or John Lewis. Or – you can go somewhere that specialises in bridesmaid dresses such as Dessy.  The benefits of choosing a specialist is that you get more choice in colour, style, design, fabric and uniqueness.





Being made to wear a hideous bridesmaid’s dress is something of a nightmare – but sadly it can be only too real. Just think of the film ‘Bridesmaids’ and the horror of being clothed in unflattering pink ruffles and a full skirt when you’re in your late twenties.


But it doesn’t have to be this way. You want your carefully chosen friends to be wearing dresses that will flatter them, that they’ll enjoy wearing (and want to wear again) so that they enjoy your big day as much as you are – rewarding you with beaming smiles in your wedding photography.


That’s just what The Dessy Group is all about. The company specialises in making bridesmaids dresses in literally hundreds of different styles with a rainbow of colour choices so that you can pick out a frock for your maids they’ll feel wonderful wearing.




Today mis-matched bridesmaids dresses are right on trend. That’s when you may dress your maids in the same colours but give them a different style of dress to wear. So a girl who has fabulous shoulders can show them off in a halter neck whilst another who’s a bit self-concious about her tummy can choose something with flattering midline pleats.  Dessy has cocktail style frocks with different necklines, ballerina length and some gorgeous draped full length gowns that would look wonderful at an evening party.




Colours To Suit

As for the colours – that’s what really sets Dessy apart. One frock might come in 80 different colours, and one colour might be offered in 30 different designs. Just take a look at the website – choose the neckline you’re interested in, the shades, the length and see the options available to you.





If you’re looking for a frock your maids will want to wear over and over again, you should investigate Dessy’s Twist Dress which can be wrapped and worn in literally hundreds of different ways. It’s particularly suitable for destination or beach weddings as it travels perfectly and just shakes out onto the hanger, ready for wearing.


So the best way of dressing your maids in frocks they’ll want to wear? Sit down together and ask them what they think their best features are and what they feel they’d rather conceal. Talk about the colours they think suit them and those they have an aversion to. Have a look at bridal blogs to get more of an idea of styles and moods (and see what is going to be in keeping with your wedding theme).




The most important thing is to keep communicating with your maids all the way.  Make them look their best on your wedding day and you’ll have a friend for life!


Here are a few real Dessy weddings…


london bridesmaid shop



How to Purchase

Order online at or choose a dress and use the ‘contact a retailer’ to find your nearest stocklist.

Some Dessy styles can be found at:


Reflections Bridal 
London, Greater London W4 4PU
020 8995 9630

Fairytale London 
London, London SW6 3LQ

Silhouettes Bridal 
Richmond, Surrey TW10 6QX
0208 241 2421




White Avenue is a wedding planning company based in London. We hope you enjoy reading our blog posts! As well as publishing our own real weddings we have planned, we write blogs on everything to do with weddings including bridal dresses, entertainment, venues, flowers, wedding rings and much more.

If you are interested in the White Avenue team planning your wedding, please email us on We cover the whole of the UK and we also plan destinations weddings such as Italy and Greece.


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