Something interesting has come along for you Grooms! Luxury shoe-sellers Oliver Sweeney have launched a brand new way to personalise your big-day style: the shoe tattoo.


formal wedding shoes men


Since the tattoo parlour’s first shoe tattoo pop-up store in Selfridges last September, the service has been in hot demand, with well-groomed gents across the country hot-footing it in style.  Perfect for commemorating your wedding day this summer with a personalised message, or for simply renovating an old favourite, there are no rules when it comes to tattooing your shoe. Tattoos can be designed on the upper shoe or the sole; our only recommendation being to choose a tan shoe to ensure the best outcome of your design. All tattoos are created by hand using a real tattoo gun and ink and so cannot be returned for exchange or refund.


formal wedding men shoe


Oliver Sweeney is one of  Britain’s leading designers and manufacturers of shoes, accessories and outerwear. They say, “We walk our own path – confident in our own achievements, sophisticated in our appreciation of life, individual in our choices. We exude style and substance – a smart brand with sharp attention to detail and we have an inviolable commitment to authentic quality materials and craftsmanship”.


formal shoes wedding


London Oliver Sweeney Stores:

King Street, Covent Garden,

St James, Mayfair

Conduit Street

City Store, Middlesex Street

Harvey Nichols, Knightsbridge

Selfridges, Oxford Street



White Avenue is a wedding planning company based in London. We hope you enjoy reading our blog posts! As well as publishing our own real weddings we have planned, we write blogs on everything to do with weddings including bridal dresses, entertainment, venues, flowers, wedding rings and much more.

If you are interested in the White Avenue team planning your wedding, please email us on We cover the whole of the UK and we also plan destinations weddings such as Italy and Greece.


Leave a comment