Welcome to White Avenue, the path to an elegant and stress-free wedding, for modern and stylish couples.

With over 11 years industry experience combined, the White Avenue team present a modern and contemporary twist to traditional event planning. We realised there was a niche in the market for approachable wedding planners who are industry savvy, yet easy for both the bride and groom to relate to.

Here at White Avenue we work closely with our clients to ensure every aspect of their day is planned with ease, and pride ourselves on our attention to the finer details. Your wedding day is a true reflection of your combined personalities and love for each other, so getting to know our couples as individuals is of the utmost priority. We will guide you to your perfect wedding with as little or as much assistance as you require. It’s your wedding, and you are always in control.

With first-hand experience in planning opulent weddings in and around London; as well as beautiful destination weddings abroad, we can assist with organising each and every element of your day and go that extra mile with the help of our in-house venue styling service, our creative design, and vast knowledge of cultural traditions.

We have met some amazing people over the years and now work with a selection of the finest suppliers in the industry. Strong partnerships with an array of luxury and boutique venues in the Capital and beyond also ensures we can negotiate sizeable discounts and pass these savings on to our clients.

From initial consultations, to full on-the-day co-ordination, let White Avenue do the hard work so you can relax and enjoy your engagement, whilst counting down the days to the wedding of your dreams.

Meet the team

“Tom and I wanted to say thank you so very much for helping make our wedding a dream come true. From the first time we met you, you were both extremely professional offering us advice and ideas to help make our wedding plans come to life… You were flexible with your approach, understanding of our needs and most importantly friendly and approachable, making the process stress free…

All the guests commented on how beautiful it all looked and you helped us create an atmosphere that truly represented our style. We would have no hesitation in recommending you, in fact we would jump at the chance…Thank you again. Our wedding will be treasured in our memories forever and we are so glad we met you both.”

Tom & Jasmine, The May Fair Hotel



“How can we begin to thank you for all your efforts and support. You guys rock!”

Tessa & Marc, Hanbury Manor



“It was like having a friend beside me all the way!”

India, The Belvedere 



“I will certainly find it very difficult to put into words how amazing George and Sophia were in planning the most wonderful wedding we could ever have dreamed of.

From start to finish they were just perfect; always one step ahead of us in terms of getting things done, with organisational skills that wedding planners in the trade for 30 years could only ever dream of.

The precision and care afforded to every minute detail of our wedding setup at the DorchesterHotel was incredible, which was coupled with the ceaseless love and support they showered us with throughout the whole process.”

Alex & Marianna, The Dorchester 



“We really are not sure where to begin in thanking you for the great effort from the both of you in making our dream wedding come true. Every single detail was perfect, just the way we wished for it to be!

We are speechless and very impressed with the results! Our families are also so thankful and were amazed with what they’ve seen. As for our guests, I think George you’ve seen how happy they were to attend such organised 4 days wedding festivities. It was lovely!”

Hanan & Anwar, Santorini